Our Approach

2.3 billion people in the world are on social media.
We are pretty sure it is here to stay.

We don’t want kids to be afraid of social media.

We don’t want parents to be afraid to talk to them about social media.

We don’t want schools devoting all their energy to dealing with incidents on social media.

We want to help kids be safe, smart and kind online.

We want to help parents have better conversations about this with their kids.

We want to help schools teach these crucial life skills so that kids can thrive in the 21st century.

This is How We Do It